NYSSO leadership met in November at headquarters to plan out Rebranding the Optician for 2022.

The board was very busy during their visit, discussing advocacy for the licensed optician, a virtual webinar library for continuing education credits, building of the membership directory, and an all-out social media and marketing campaign of #AskMeWhyImLicensed to include Google ads and paid advertising.

During this visit, new board members Stacey Nutting of Region 2 and Michael Frayler of Region 4 were officially sworn in.

Hear NYSSO President Dale Clemens and Executive Director Laura Frezza discussing NYSSO's plans for 2022 and why you should be part of them.