NYSSO leadership met in November at headquarters to plan out Rebranding the Optician for 2022.

Swearing in of new board membersThe board was very busy during their visit, discussing advocacy for the licensed optician, a virtual webinar library for continuing education credits, building of the membership directory, and an all-out social media and marketing campaign of #AskMeWhyImLicensed to include Google ads and paid advertising.

During this visit, new board members Stacey Nutting of Region 2 and Michael Frayler of Region 4 were officially sworn in.

Hear NYSSO President Dale Clemens and Executive Director Laura Frezza discussing NYSSO's plans for 2022 and why you should be part of them.